
At Sqint Opera: The young Saudi artists were shown a promotional video showing a future vision for Jeddah's old town. The video was made entirely in the UK by a group of talented designers and creatives who had never been to Saudi. They had even used green screens and shot people dressed in Saudi clothes to get realistic people in the video. Our group had a mixed reaction. For sure they were impressed and were so happy that the future vision of Jeddah looked to respect and revitalise the currently run down old town ... but they were also sad that this kind of future vision was not being developed by Saudi creatives and with the consultation of Saudi communities.





The team left 50 degree heat in Riyadh, and flew via Abu Dhabi to the UK. After 21 hours on the road they finally touched down in London ...








